A Complete Flodesk Review for 2022: Is it the Right Email Marketing Tool for You?

Email marketing is a crucial tool for building a loyal customer base and converting your website visitors into potential leads. However, as your business gradually grows, manually crafting email templates and sending them out to all your customers will be difficult. With email marketing tools like Flodesk, building beautiful emails and managing your email list is a breeze.

But is Flodesk the right choice for small businesses and SaaS companies? Let’s find it out. We have prepared the ultimate Flodesk review, how it works and if it's better than its competitors so that you can embark upon your email marketing journey with the best tool in hand.

What is Flodesk?

Flodesk is an email automation marketing tool and email builder which helps business owners create pretty emails and send them out to their emailing list.

The tool offers an array of pre-designed beautiful templates that can be customized through a user-friendly email builder, making it easier to design engaging and gorgeous emails without any knowledge of designing.

Founded in 2019, Flodesk was established to offer small businesses and startups an affordable email marketing solution. Founder Martha Bitars and Rebecca Shostak noticed the lack of quality email marketing tools in the market, and the ones that were good enough were too costly for small businesses. This made Bitars and Shostak curate an affordable email marketing tool.

By November 2020, Flodesk crossed more than 30,000 active users and is still growing rapidly. Complete with email designing, automation, and analytics, Flodesk is one the fastest-emerging email automation and marketing tools of the decade.

How Does Flodesk Work?

The best part about using Flodesk is the ease of use. Users need to start by creating a free Flodesk account that only requires their email id and password.

Once the account has been created, you can start with the 30-day free trial or immediately switch up to a paid plan with an option to pay monthly or annually.

Once you have selected the plan, you can head over to the email builder section. In the builder section, you will find different templates for weekly emails, newsletters, and forms.

Having decided on your content type, you can select the desired design of your choice that you wish to customize.

When you begin customization, you will be able to add text, change brand colors and add pictures to the pre-designed format with the set of design elements & tools that come with their customization interface.

You can even design different templates separately for desktop and mobile devices. We all know that every visual aspect of your brand has to be compatible with the type of device your audience could be using. Flodesk recognizes this need and allows you to modify the email and form templates accordingly.

Once the design is completed, you will have to share your address details, link your preferred social media platforms, and forward it to your Instagram feed and Facebook groups.

Next, you will need to assign the recipient name, receiver name, and other details you would like to attach with your email and click on send. You can also choose to send the email instantly or schedule it.

Flodesk Pricing: How Much Does Flodesk Cost?

Flodesk pricing plans include a monthly plan for $38 and an annual plan of $418. There are no restrictions on these packages, and the benefits offered by Flodesk are equal to all.

You can also use our discount code to save up to on your purchase. We recommend you opt for the annual plan. You will not only save with our discount coupon code, but Flodesk itself gives a discount to users who pay annually.

Does Flodesk Have a Free Plan?

Flodesk’s free plan is limited to the first 30 days, after which you will be requested to upgrade to a paid plan. Thirty days is more than enough for you to evaluate if Flodesk is the right tool for your business. The best part is you will have access to all its features even during the 30-day trial period.

Pros of Flodesk

Out of the available email marketing tools, you might wonder if there is anything extra that Flodesk can offer you. So let's take a look at the benefits of using Flodesk to handle your email marketing:

1. Easy-to-use Interface and User Experience

One of the best features of Flodesk is its ease of use. Email marketing tools often tend to be technically tricky, given that email marketing management in itself is a technical domain. However, creative minds might not always be proficient in technicalities, but with Flodesk, you don't have to worry about that. The entire tool is super easy to browse through and you can easily design emails, schedule them and check the analytics in just a few clicks.

2. Integration

Flodesk offers direct integration with Shopify from their website. All that you need to do is go to your account, click on integrations and connect your Shopify store with your Flodesk account.

Once the account is connected, Flodesk will automatically merge your customers into your mailing list.

Apart from Shopify, Flodesk also allows you to connect more than 3000 apps through Zapier. These apps include:

  • WordPress
  • WooCommerce
  • Paypal
  • Kajabi
  • Stripe
  • Typeforms forms
  • Wix CRM
  • Teachable

For example, if you want your readers on WordPress to get the welcome sequence of Fldoesk on signing up to your email list, you need to create a “zap”, and connect the WordPress account with Flodesk. After this, every time someone signs up to your mailing list, Flodesk will automatically send a welcome sequence to your new subscriber.

3. Flodesk's Analytics and Reporting

The insight tab is one of the best features of Flodesk. To view the insights, click on the mail you want to check the analytics of and scroll down. You will find a section denoting the open rate and click rate.

Under that, you will also find the deliverability of the emails and the devices used to view them.

The analytics will also show the number of people who unsubscribed from your list or marked your emails as spam.

4. Automation

Every business owner runs short on time, and if you are a small business, it might be impossible for you to manage everything manually. However, with Flodesk, you can pre-design email templates and schedule them in advance. You can also have automated email sequences to welcome new subscribers even when you are not online.

5. Custom Forms

Once your audience clicks on your email, you need to direct them somewhere. They could be directed to your website, latest blog post, or landing page. Flodesk allows you to double up your Flodesk forms as a landing page for your audience.

They have a step-by-step guide on their website on exactly how you can do it. They are also gearing up to launch a separate landing page feature very soon.

6. Stunning Templates

Another striking feature of Flodesk is the relevance and appeal of its templates. The biggest problem with email marketing is the low open rate. But, with Flodesk and their new-age designs, your customers are tempted to open your emails, which increases your chances of directing them to the next destination.

7. Intuitive Email Builder

Along with the gorgeous email templates, Flodesk makes your email designing journeys even more comfortable with their intuitive email builder. The builder helps you change colors, add or remove images, text and reposition every design element with a simple click and no knowledge of designing. You only have to select the options from the drop-down menus and let Flodesk do the rest for you.

8. High-Converting Forms

No matter how well you position your forms and how often you make them pop, some forms are not designed the right way, leading to a poor conversion rate. The fresh and engaging designs of Flodesk help you attract your potential clients and guide them into filling up the forms and subscribing to your service with their highly engaging templates.

9. Quick Workflow Set-up

Every business owner is struggling with a busy schedule, and the last thing you need is a cluttered workspace. Flodesk workflow allows you to maintain your workspace and keep everything organized in designated folders.

It also helps you track your work progress, email delivery progress, and response to your Flodesk emails and newsletters. So that your email marketing work always remains up-to-date.

10. Fixed Price & Unlimited Subscribers

The best part about Flodesk is its fixed pricing. Unlike other marketing tools, they do not have varying pricing slabs with different features for different pricing. This makes all its features available to all its users. Since the pricing is fixed, all their users can add unlimited subscribers to their mailing list on Flodesk.

11. Flodesk Deliverability

One of your chief concerns while choosing an email marketing tool could be the deliverability of their emails. With Flodesk, you can be assured of having all your emails successfully delivered to each of your subscribers with a negligible time lag. They also had a dedicated section to check the delivery success rate for each email you sent out.

Cons of Flodesk

Despite the countless pros of using Flodesk, there are two substantial cons that every user should know about:

1. No Native E-commerce Integration For Squarespace

You cannot directly integrate your Flodesk account with your Squarespace profile. Flodesk currently does not allow native integration of these two platforms. The same goes for many other platforms like PayPal, WordPress, Typeforms, etc. However, you can use Zapier to connect Squarespace with Flodesk any day.

2. Customer Support is Limited

Many users, especially those who aren't tech-savvy, want to get 24*7 live support through phone or chat from their email marketing tool provider. However, as of now, Flodesk only provides help and support over email.

They do have informative blogs that cover each aspect of their service and an active Facebook group where users can talk about their issues and get them solved together. If that doesn't work, you need to wait for them to mail you back.

Flodesk Vs. MailChimp Vs. ConvertKit: Which is Better?

When it comes to email marketing automation tools, Mailchimp and ConvertKit are other popular solutions for business owners, bloggers, content creators, and creative entrepreneurs.

If you are just starting your journey with an email marketing tool, then you might want to know which of these two is a better option for your company. So is a comparative guide between Mailchimp, ConvertKit & Flodesk.

Flodesk Vs. MailChimp Pricing

MailChimp is way costlier than Flodesk and offers different types of packages. Their cheapest package starts from $14.99 and allows you to manage up to 500 subscribers. The next package starts at $51.99 with the ability to manage up to 2500 subscribers.

There are other packages too, and the price keeps going up for 10k subscribers, 15k subscribers, and 20k subscribers, which is $110, $170, and $200 a month, respectively.

Flodesk Vs. ConvertKit

Convertkit offers a free plan where you can manage up to 1000 subscribers. The other plans include a Creator package that starts at $9 a month and a Creator Pro package that starts at $29 a month. In both these packages, you can manage up to 300 subscribers (Which can obviously be increased if you are willing to spend more). But, you get access to tons of extra features like free migration, automated support, and priority life chat support, which are missing in the free plan.

When it comes to affordable pricing, Flodesk is a clear winner, but there are various other aspects that you need to consider when it comes to choosing an email marketing tool. The criteria for selection are:

  • Integration options
  • Ease of use
  • Gorgeous Template
  • Customer support
  • Extra features

All three email marketing tools excel on these criteria but what makes Flodesk stand out is its fresh approach and customer-friendly interface. It's not necessary for every business owner to be tech-savvy; Flodesk keeps that in mind while designing its website tools.

Is Flodesk Right for You?

Flodesk is a brilliant marketing tool, especially for beginners and startup owners who want to better connect to their audience but cannot afford an expensive service. They have all the tools. and features that a business owner will need to create beautifully branded emails and track their email marketing campaign success.

Flodesk is perfect for:

  • Weekly newsletters
  • Email marketing campaigns
  • Welcoming new users
  • Promotions & regular engagement

For example, if you have a small e-commerce store, you can use Flodesk to encourage users to register on your website or send them updates on the latest deals and discounts.

A few advanced features might indeed be missing in Flodesk right now, but the website is still growing and adding new features consistently.

Flodesk: Frequently Asked Questions

Does Flodesk have an app?

Currently, Flodesk doesn't have an app. You can only design through their website on a desktop. Their interface is viewable on a mobile browser, but for the user’s ease, you can only design from a desktop.

Do they have a customer support wing?

Flodesk has an active customer support wing to cater to all your Flodesk-related issues. You can reach out to the team at support@flodesk.com.

Do they require credit card info for registration?

Unlike most SaaS companies, Flodesk does not ask for credit card info for registration. You will be greeted with a 30-day free trial, after which you will be asked to upgrade to a paid plan and keep using their services.

How to Import a Subscriber List to Flodesk?

First, you need to export the mailing list from the other platform in a .csv file. After that, head over to Flodesk, click on Audience> Segments and create a new segment. Inside that, click on “Actions” and upload the .csv file.

Does Flodesk Have Mail Sequences?

Yes, one of the most striking features of Flodesk is its main sequence creation feature. You can create beautiful sequences to welcome new subscribers, follow-up, and lead them to a targeted page of your choice.


Greg Tucker

Written by

Greg Tucker

Founder & Editor-in-Chief of Oncore

Greg Tucker is the founder of Oncore. With a background in digital marketing and many years of working with small businesses, he is creating and curating content on Oncore to help others build their own startups.


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